From Kevlar for body armor to Corian for countertops, DuPont has hundreds of brands and thousands of products. Creating an enterprise site that worked for all of them — and for the sales force, customers, influencers and partners — was a multi-year process.
Role: Lead for content writing, content design and UX writing
Scott Galbraith, Lead for UX design and UI design
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as well as sales enablement tools and social media campaigns. I wrote or edited over 800 pages of product and service copy, managing a team of 7 writers. And provided guidelines for over 2500 additional pages of copy adapted or created by the internal DuPont team.
Content strategy, content design, content writing and UX design worked closely together. The result was a simple to use overall site navigation and content curation system for business and product owners, and a high-value, clear user experience across all businesses and content types.
Built on Site Core, our templated approach allowed different businesses to present everything from case studies to sell sheets in a clear, coherent and visually beautiful way.
We became experts on businesses ranging from pesticides to plastics, body armor to building wrap, creating anywhere from 30 to over 100 pages of articles, case studies, product descriptions and videos for each.
The project also included concept, content strategy and UX writing for multiple business-specific experiences, from material specification tools for contractors and engineers to insect trackers for farmers.
Content marketing needed to support the overall company, in particular with investors and influencers. DuPont is a stealth technology company, with chemistry-based solutions that address many of the world’s biggest challenges — from food scarcity to climate change. Telling that story honestly and in detail included interviewing, researching and creating content for the site and in owned social channels.
The first phase of the build was creating content for customers, news media, partners and investors that showed how DuPont science is used to meet the global challenges of food, energy and protection.
Corporate responsibility work included UX, UI and writing for the first digital annual report in DuPont’s 200+-year history.