CARL BALDASSARRE
Screen+Shot+2019-09-18+at+2.27.12+PM.jpg

The portfolio stress test.

Launched in 2018 markets that mixed irrational exuberance and existential terror, this social media activation used the uncertainty of the moment as a reason for Advisors to try a new tool from BlackRock.

Role: Content strategist, content writer, creative director

James Chana, Art director

Activations included banners on internal sites and paid media promoting Scenario Tester.

Linked in social posts were targeted to Financial Advisors.

Screen Shot 2019-09-18 at 10.50.17 AM.png

YouTube pre-rolls appeared with investing content from BlackRock and other sources.

We also proposed extending the activation to include content from BlackRock asset managers and economists.

Screen Shot 2019-09-18 at 10.51.48 AM.png