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	<title>Writing, content strategy &#38; user experience.</title>
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		<title>Writing, content strategy &#38; user experience.</title>
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		<title>Now advertising can change the product.</title>
		<link>http://carlbaldassarre.com/2010/10/29/now-advertising-can-change-the-product/</link>
		<comments>http://carlbaldassarre.com/2010/10/29/now-advertising-can-change-the-product/#comments</comments>
		<pubDate>Fri, 29 Oct 2010 15:36:48 +0000</pubDate>
		<dc:creator>Good UX Writing &#38; Content Strategy</dc:creator>
				<category><![CDATA[Interactive marketing]]></category>
		<category><![CDATA[dominos]]></category>
		<category><![CDATA[reality tv]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://carlbaldassarre.com/?p=572</guid>
		<description><![CDATA[Dominos pizza was so bad they had to do something. So they decided to be honest. They made commercials, and a &#8220;Pizza Turnaround&#8221; documentary for YouTube featuring their harshest critics &#8212; folks who tried the pizza and didn&#8217;t like it. At the same time, they featured their chefs, and showed how they were making big [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=carlbaldassarre.com&#038;blog=3372412&#038;post=572&#038;subd=carlbaldassarre&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">Picture 2</media:title>
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		<title>Will advertising be the third rail for Facebook?</title>
		<link>http://carlbaldassarre.com/2010/10/27/will-advertising-be-the-third-rail-for-facebook/</link>
		<comments>http://carlbaldassarre.com/2010/10/27/will-advertising-be-the-third-rail-for-facebook/#comments</comments>
		<pubDate>Wed, 27 Oct 2010 19:48:20 +0000</pubDate>
		<dc:creator>Good UX Writing &#38; Content Strategy</dc:creator>
				<category><![CDATA[Interactive marketing]]></category>
		<category><![CDATA[CrowdSaver]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Like]]></category>
		<category><![CDATA[Mark Zuckerberg]]></category>
		<category><![CDATA[social marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[WalMart]]></category>
		<category><![CDATA[Wired Magazine]]></category>

		<guid isPermaLink="false">http://carlbaldassarre.com/?p=555</guid>
		<description><![CDATA[The right hand rail is where the ads are on Facebook. The middle is where your friends are, in your newsfeed and on your wall. But if you &#8220;like&#8221; companies, the middle becomes prime advertising space, too. Walmart recently created a Facebook App called CrowdSaver that lets users give a thumbs up to deals &#8212; [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=carlbaldassarre.com&#038;blog=3372412&#038;post=555&#038;subd=carlbaldassarre&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">Picture 1</media:title>
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		<item>
		<title>Sharing the wealth isn&#8217;t socialism, it&#8217;s just social.</title>
		<link>http://carlbaldassarre.com/2010/10/27/sharing-the-wealth-isnt-socialism-its-just-social/</link>
		<comments>http://carlbaldassarre.com/2010/10/27/sharing-the-wealth-isnt-socialism-its-just-social/#comments</comments>
		<pubDate>Wed, 27 Oct 2010 19:01:30 +0000</pubDate>
		<dc:creator>Good UX Writing &#38; Content Strategy</dc:creator>
				<category><![CDATA[Getting, Spending, Saving]]></category>
		<category><![CDATA[capitalism]]></category>
		<category><![CDATA[Henry Ford]]></category>
		<category><![CDATA[society]]></category>
		<category><![CDATA[wealth]]></category>

		<guid isPermaLink="false">http://carlbaldassarre.com/?p=519</guid>
		<description><![CDATA[Henry Ford saw nearly doubling the minimum wage for his assembly line workers as &#8220;the finest cost-cutting move we ever made&#8221;. He believed it helped him attract and retain better workers and improve productivity. He also came to realize that paying his workers better enabled them to afford to buy the cars they made, which [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=carlbaldassarre.com&#038;blog=3372412&#038;post=519&#038;subd=carlbaldassarre&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<title>Search me.</title>
		<link>http://carlbaldassarre.com/2010/09/14/search-me/</link>
		<comments>http://carlbaldassarre.com/2010/09/14/search-me/#comments</comments>
		<pubDate>Tue, 14 Sep 2010 16:36:14 +0000</pubDate>
		<dc:creator>Good UX Writing &#38; Content Strategy</dc:creator>
				<category><![CDATA[Interactive marketing]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Kayak.com]]></category>
		<category><![CDATA[NetFlix]]></category>
		<category><![CDATA[search]]></category>

		<guid isPermaLink="false">http://carlbaldassarre.com/?p=516</guid>
		<description><![CDATA[In the beginning, there was Google. An almost blank page which did a great job of finding what you want from among lots of possibilities. But  when you&#8217;re searching for something for something complicated, where none of the possibilities are exactly right, Google works less well. For example, it&#8217;s not very good at finding the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=carlbaldassarre.com&#038;blog=3372412&#038;post=516&#038;subd=carlbaldassarre&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Picture 3</media:title>
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		<title>New! Improved! Direct response commercials!</title>
		<link>http://carlbaldassarre.com/2010/07/30/new-improved-direct-response-commercials/</link>
		<comments>http://carlbaldassarre.com/2010/07/30/new-improved-direct-response-commercials/#comments</comments>
		<pubDate>Fri, 30 Jul 2010 17:23:24 +0000</pubDate>
		<dc:creator>Good UX Writing &#38; Content Strategy</dc:creator>
				<category><![CDATA[Interactive marketing]]></category>
		<category><![CDATA[amazon]]></category>
		<category><![CDATA[American Express]]></category>
		<category><![CDATA[direct marketing]]></category>
		<category><![CDATA[kia hamsters]]></category>

		<guid isPermaLink="false">http://carlbaldassarre.com/?p=469</guid>
		<description><![CDATA[Is Amazon a store? A service? A technology company? Whatever they are, they sure are good at selling stuff. For the newest Kindle, they&#8217;ve put up a short video that&#8217;s really informative. I&#8217;m guessing it&#8217;s really effective, too. And it happens to be roughly two minutes long, roughly the length of many classic direct response [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=carlbaldassarre.com&#038;blog=3372412&#038;post=469&#038;subd=carlbaldassarre&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">carlbaldassarre</media:title>
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			<media:title type="html">Picture 2</media:title>
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		<item>
		<title>The ad your ad could be like.</title>
		<link>http://carlbaldassarre.com/2010/07/21/the-ad-your-ad-could-be-like/</link>
		<comments>http://carlbaldassarre.com/2010/07/21/the-ad-your-ad-could-be-like/#comments</comments>
		<pubDate>Wed, 21 Jul 2010 19:30:08 +0000</pubDate>
		<dc:creator>Good UX Writing &#38; Content Strategy</dc:creator>
				<category><![CDATA[Interactive marketing]]></category>
		<category><![CDATA[Axe]]></category>
		<category><![CDATA[integrated campigns]]></category>
		<category><![CDATA[Old Spice]]></category>

		<guid isPermaLink="false">http://carlbaldassarre.com/?p=459</guid>
		<description><![CDATA[Old Spice created a really funny TV spot, with extended variations for its site and YouTube channel. Then they responded to the ensuing buzz with over 200 custom video answers to tweets and Facebook comments. Axe, which has a history of integrated campaigns, also created a funny TV spot, but didn&#8217;t generate the same buzz. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=carlbaldassarre.com&#038;blog=3372412&#038;post=459&#038;subd=carlbaldassarre&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">carlbaldassarre</media:title>
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			<media:title type="html">Picture 3</media:title>
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		<item>
		<title>Technology is the new creativity.</title>
		<link>http://carlbaldassarre.com/2010/07/09/technology-is-the-new-creativity/</link>
		<comments>http://carlbaldassarre.com/2010/07/09/technology-is-the-new-creativity/#comments</comments>
		<pubDate>Fri, 09 Jul 2010 20:44:52 +0000</pubDate>
		<dc:creator>Good UX Writing &#38; Content Strategy</dc:creator>
				<category><![CDATA[Interactive marketing]]></category>
		<category><![CDATA[George Foreman Grill]]></category>
		<category><![CDATA[Mint]]></category>
		<category><![CDATA[NetFlix]]></category>
		<category><![CDATA[Sham-Wow]]></category>
		<category><![CDATA[user experience]]></category>
		<category><![CDATA[Zappos]]></category>

		<guid isPermaLink="false">http://carlbaldassarre.com/?p=446</guid>
		<description><![CDATA[Products that &#8220;advertise well&#8221; often sell well, too.  A cloth that cleans any spill? A grill that cooks anything better and easier? Sham-Wows and George Foreman Grills were both money machines. There&#8217;s a bigger market for products that advertise well and work even better. Whether it&#8217;s the Wii, the Prius or the iPad. Things really get interesting in [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=carlbaldassarre.com&#038;blog=3372412&#038;post=446&#038;subd=carlbaldassarre&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">carlbaldassarre</media:title>
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			<media:title type="html">Picture 4</media:title>
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		<title>Lloyd Blankfein and Tiger Woods.</title>
		<link>http://carlbaldassarre.com/2010/05/04/lloyd-blankfein-and-tiger-woods/</link>
		<comments>http://carlbaldassarre.com/2010/05/04/lloyd-blankfein-and-tiger-woods/#comments</comments>
		<pubDate>Tue, 04 May 2010 17:57:31 +0000</pubDate>
		<dc:creator>Good UX Writing &#38; Content Strategy</dc:creator>
				<category><![CDATA[Getting, Spending, Saving]]></category>
		<category><![CDATA[goldmansachs]]></category>
		<category><![CDATA[Lloyd Blankfein]]></category>
		<category><![CDATA[stereotypes]]></category>
		<category><![CDATA[Tiger Woods]]></category>

		<guid isPermaLink="false">http://carlbaldassarre.com/?p=427</guid>
		<description><![CDATA[What do a Jewish banker and a Black athlete have in common? They both make great stories if you like stereotypes. There&#8217;s nothing like a little racial profiling to make complicated stories simple. Let&#8217;s look at Blankfein and Goldman Sachs first. They are being charged by the SEC with a crime that increasingly seems to [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=carlbaldassarre.com&#038;blog=3372412&#038;post=427&#038;subd=carlbaldassarre&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>2</slash:comments>
	
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			<media:title type="html">carlbaldassarre</media:title>
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		<title>Transparent beats opaque like scissors cuts paper.</title>
		<link>http://carlbaldassarre.com/2010/03/26/transparent-beats-opaque-like-scissors-cuts-paper/</link>
		<comments>http://carlbaldassarre.com/2010/03/26/transparent-beats-opaque-like-scissors-cuts-paper/#comments</comments>
		<pubDate>Fri, 26 Mar 2010 18:13:43 +0000</pubDate>
		<dc:creator>Good UX Writing &#38; Content Strategy</dc:creator>
				<category><![CDATA[Interactive marketing]]></category>
		<category><![CDATA[Amazon.com]]></category>
		<category><![CDATA[clear naming]]></category>
		<category><![CDATA[microsoft word]]></category>
		<category><![CDATA[rock paper scissors]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://carlbaldassarre.com/?p=421</guid>
		<description><![CDATA[When you&#8217;re in a Microsoft Word document and want to create a new one, the menu item you want is named Project Gallery. I never remember that. I go up there looking for the New Document or Create Document item. It gets me every time. Then I skip around a bit, and eventually open Project [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=carlbaldassarre.com&#038;blog=3372412&#038;post=421&#038;subd=carlbaldassarre&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Advertising? There&#8217;s an app for that.</title>
		<link>http://carlbaldassarre.com/2010/03/01/advertising-theres-an-app-for-that/</link>
		<comments>http://carlbaldassarre.com/2010/03/01/advertising-theres-an-app-for-that/#comments</comments>
		<pubDate>Mon, 01 Mar 2010 19:28:34 +0000</pubDate>
		<dc:creator>Good UX Writing &#38; Content Strategy</dc:creator>
				<category><![CDATA[Interactive marketing]]></category>
		<category><![CDATA[applications]]></category>
		<category><![CDATA[apps]]></category>
		<category><![CDATA[dominos]]></category>
		<category><![CDATA[Fidelity]]></category>
		<category><![CDATA[ING]]></category>
		<category><![CDATA[Intuit]]></category>
		<category><![CDATA[Kraft]]></category>
		<category><![CDATA[Mint.com]]></category>
		<category><![CDATA[Quicken]]></category>
		<category><![CDATA[Special K]]></category>

		<guid isPermaLink="false">http://carlbaldassarre.com/?p=404</guid>
		<description><![CDATA[On a diet? SpecialK has a planning application with four themes and myriad variations. Off a diet? Domino&#8217;s has a pizza builder  that takes you from crust to toppings. With matching visual previews to whet your appetite. Stocking up? Kraft has a shopping list mobile app that comes along on your smartphone. Wondering if you&#8217;re [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=carlbaldassarre.com&#038;blog=3372412&#038;post=404&#038;subd=carlbaldassarre&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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