Carl Baldassarre

About

I am a writer and content strategist at Ogilvy Interactive. I work on sites, applications and other digital experiences that connect businesses and customers in useful and engaging ways.

See a portfolio of my work

Or visit live sites I’ve written:

* A new site for Career Education Corporation that gives users multiple paths to research colleges in the U.S., England, France and Italy, review on- and offline degree programs and request information from more than 90 individual colleges. Try Selecting a Career Path for Yourself

* A  site for New York Life AARP Life Insurance and Annuities that lets users choose coverage, order information kits, enroll for coverage and use a quote tool to match and compare alternatives.  Try the Quote Tool (it’s quick and anonymous)

* A new site for Slim•Fast, including a meal planner application and dynamic weight-loss progress report . Create a meal plan (again, free, quick and anonymous)

* A new site for Jackson, a leading annuity company, featuring a new signed in dashboard for reps and new retirement planning tools  for users. Try the Life Stages tool — it’s simple and tends to make good suggestions.

* The first site for HighTower Advisors, a new (and most timely) financial services business. Visit

* A new site for Bright House Networks, a cable-based media and communications provider. Visit

Other current projects include:

* Large scale corporate site integrating content, products and services from more than a dozen business units in over 50 countries.

* Signed in loyalty program site for use by managers across mulitple brands owned by a global hospitality company.

* New signed in client site for a large financial services business, with elements designed to be leveraged in social media.

* New signed in loyalty sites for the premium-level Card members of an international consumer financial services company.

Books include:

The Pocket Idiot’s Guide to Investing in Stocks  Excerpt

The Ultimate Guide to Poker Tells. Excerpt

The Pocket Idiot’s Guide to Texas Hold’em Excerpt

Not to mention as numerous articles on investing and personal finance.

…and writing positions before joining Ogilvy in 2003.

* Creative director, head writer and co-owner of a small agency. 
Clients included: Prudential Mutual Funds; Norwalk Community College; Atkins Nutritionals; CitiGroup; GE Mortgage, Fidelity Investments and UBS Wealth Management.

* Regular “guest” writer for the Eliran Murphy Group.
Clients included: New York City Opera, RoundAbout Theatre Company and WNET/13 public television.

* Copywriter at Wunderman Worldwide.
Clients included Sports Illustrated, Gevalia Kaffe, American Express  and IBM

See a portfolio of my work

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