Is Amazon a store? A service? A technology company? Whatever they are, they sure are good at selling stuff. For the newest Kindle, they’ve put up a short video that’s really informative. I’m guessing it’s really effective, too. And it happens to be roughly two minutes long, roughly the length of many classic direct response spots. Read the rest of this entry »
Archive for July, 2010|Monthly archive page
New! Improved! Direct response commercials!
In Interactive marketing on July 30, 2010 at 1:23 pmThe ad your ad could be like.
In Interactive marketing on July 21, 2010 at 3:30 pm
Old Spice created a really funny TV spot, with extended variations for its site and YouTube channel. Then they responded to the ensuing buzz with over 200 custom video answers to tweets and Facebook comments. Axe, which has a history of integrated campaigns, also created a funny TV spot, but didn’t generate the same buzz. So at the moment, it’s Old Spice that’s enjoying the sweet smell of success. But which campaign is really better? Read the rest of this entry »
Technology is the new creativity.
In Interactive marketing on July 9, 2010 at 4:44 pm
Products that “advertise well” often sell well, too. A cloth that cleans any spill? A grill that cooks anything better and easier? Sham-Wows and George Foreman Grills were both money machines. There’s a bigger market for products that advertise well and work even better. Whether it’s the Wii, the Prius or the iPad. Things really get interesting in services, where the “product” and the “advertising” often can’t be separated. Read the rest of this entry »
