Carl Baldassarre

Archive for October, 2009|Monthly archive page

amazon, apple, big idea, Facebook, Google, mac, pc, user experience

The biggest ideas are experiences.

In Interactive marketing on October 9, 2009 at 5:05 pm

Searching on Google. Shopping on Amazon. Connecting on Facebook. The biggest ideas for brands online are experiences. For example, great as the Mac vs. PC television spots are, on the Mac section of the Apple site, little Bill and little Steve are an afterthought.

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  I am a writer and content strategist at Ogilvy Interactive. I work on sites, applications and other functional experiences that connect businesses and customers in useful and engaging ways. See a portfolio of my work Or visit live sites I’ve written: * A new site for Career Education Corporation that ... Continue reading »
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Carl Baldassarre

Writing, content strategy & user experience.

Archive for October, 2009|Monthly archive page

The biggest ideas are experiences.

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